Biella May 2025
Artichokemgmt managed the launch of the collaboration between artist Melkio and Free Bike store in Biella.
The project was to create a doodle graphic used to decorate a special line of Gravel bikes, transforming them into a mobile art pices.

Beyond’s the bike, Artichokemgmt facilitated the expansion of the design into a clothing line, featuring t-shirts for both adult and children, as well as a stylish caps.
The launch of the collection has been on the 16th May through an in-store event, a lot of people enjoyed the music, the atmosphere and the full collection.